Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.
“A good PR story is infinitely more effective than a front-page ad.” – Richard Branson
While paid media and press releases can help drive traffic to your startup, it’s costly and out of reach for many early founders. Plus, throwing money at the problem can only get you so far. Earned media coverage – free news stories, magazine write ups, blogs, etc., is what truly helps a startup scale.
Join our panel of journalists and public relations experts as they break down how to score free media coverage. Gain insider secrets on what inspires the media to cover a founder, or a startup, and how to build relationships with journalists in order to lean on them when the time is right. They’ll share why they chose certain startups, over others, to cover along with the great and bad ways to pitch them.
What you’ll learn:
What is News and what makes your startup, or founder, a valuable news story
How to build a scalable press strategy & when to engage outside PR help
Ways to leverage hot topics, trends, and breaking news to generate PR for your startup
How to get warm intros and develop relationships with reporters
Free to low cost PR tools and alternatives for founders on tight budgets
Networking and drinks to follow.
Who should attend
Startup business leaders, technical founders, and developers who are eager to learn how to run lean-and scale fast to build their next big thing.
Development teams, engineers, architects, and system administrators from startups-who are eager to learn how to deploy applications in highly available, scalable architectures.
Welcome and introductory presentations
Doors Open + Happy Hour
Generating PR for Your Early-Stage Startup
Networking + Drinks
Associate Editor, Fast Company
Lara Sorokanich is an associate editor at Fast Company where she edits stories on a variety of topics for the magazine's Next section and contributes to recognition programs including Most Innovative Companies, Most Creative People in Business and Best Workplaces for Innovators. Prior to her role at Fast Company she was an editor at Popular Mechanics Magazine, where she wrote and edited articles about science, health, technology, the environment and space.
Managing Director Corporate Communications, Nasdaq
Ryan Wells is managing director of corporate communications at Nasdaq. Ryan oversees communications for Nasdaq’s Market Technology business, global technology initiatives, as well as Nasdaq Ventures, the company’s fintech venture funding arm. He has been with the company since 2012, working in both NYC and London offices.
Previously, Ryan worked in the Corporate Practice at Burson-Marsteller (now BCW) and also at PUBLIC, a boutique communications agency in New York.
Ryan holds a Bachelors in English from University of Florida and a Masters in Information Systems & Management from Warwick Business School, UK.
President and Partner, Bateman Group
Tyler has 20 years of experience providing strategic counsel to startups and larger brands, and she still gets irrationally excited about telling stories about the companies that are changing how we live, work and play.
Tyler leads the New York office and is a true generalist who oversees Bateman’s Fintech, Life Sciences and Consumer practices, and works with clients in our Future of Work and Future Stack practices, counseling clients such as Betterment, Ginkgo Bioworks, DigitalOcean, Flatiron School and Zeus Living. Previous clients include Prosper, Ticketfly, Recyclebank, L’Oreal, United Technologies and WeChat. Tyler also strategically directs the agency’s Media Practice to instill our media-first approach and rethink how we navigate communications in the evolving media landscape.
Director of Marketing, HubSpot for Startups
Amanda Sibley is the Director of Marketing for HubSpot for Startups. Previously, Amanda ran and scaled the HubSpot demand generation team, generating new leads for the HubSpot sales team through all inbound marketing channels. As head of demand generation, Amanda developed co-marketing content programs with top brands, grew lead generation to support the ever growing sales team, ran the paid lead generation channel at HubSpot. She's a regular contributor to the HubSpot marketing team blog and creator of ebooks.
Amanda is a graduate of Bentley University where she received a BS in Marketing. Amanda is a mentor in the startup community in New York and San Francisco.